Authorship

Who stands behind every price.

We believe data is only trustworthy when someone's name is attached to it. Here is who is accountable for what you read on SnagKey, and the role our supervised pipeline plays. Every published deal passes under a named human's approval.

Jaden

Founder & Editor-in-Chief

Built SnagKey because he was tired of "best deals" lists that were already wrong by the time you clicked. He owns the final human sign-off on every batch — if a price is on the site, he approved it and he answers for it.

The Verification Desk

Automated pipeline · human-supervised

A six-stage data pipeline that extracts, validates, re-checks, cross-confirms, and independently judges every price. It is supervised, not trusted: its output is reviewed by a person before publication and logged in full. It does not write opinion content.

Corrections & Records

Accuracy & audit

Maintains the immutable audit log behind every published figure — the source URL, the exact quote, the confirming second source, and the timestamp — and processes reader-reported corrections.

Our authorship principle

We are transparent about what is automated and what is human. The pipeline does the high-volume, mechanical work — reading store data, checking quotes, comparing sources. Humans do the judgment work — setting standards, approving the queue, and answering for mistakes. We never present generated text as a person's opinion, and a human reviews every batch before it goes live. Read the editorial policy for the full standards.